Creating new content that no one sees feels so frustrating.
That’s exactly how I was feeling for a long time until I understood that creating great content is not enough.
I learned that the hard way, spending long hours creating content, researching topics, and adding lots of value just to see how no one was seeing my content.
Creating remarkable content without spending time and resources promoting that content is a bad strategy. Is like having a revolutionary product that solves a huge problem, but nobody knows about it.
The ultimate point in creating content is helping your audience to overcome their problems and help them achieve their goals. Placing your content in front of them is your responsibility.
Remember the 20/80 rule that says that you should spend 20% of your time creating content and 80% of your time promoting the content.
In this week’s podcast episode I show 5 strategies that I’ve been using and you can apply immediately to promote your content and start building your audience faster.
Related episodes that I mention:Buzzsprout - Let's get your podcast launched!