The Side Plan

Top 5 reasons to start a business podcast

August 19, 2020 Fran Canete Episode 23
The Side Plan
Top 5 reasons to start a business podcast
Show Notes Chapter Markers

Building a business based on your expertise and knowledge is hard, let’s face it. Actually it’s supposed to be hard.  

We are living in a highly crowded online world where every day is more difficult to get the attention of your audience. Actually, we have just a few seconds to catch somebody’s attention before is gone forever.

So, how can you get their attention, provide lots of value, and engage with them in a unique way?

This is where podcasting becomes a powerful marketing tool for you and your business. Whether if you are building a business based on your knowledge and expertise of you are growing your small business, you can amplify your marketing impact and get access to a larger audience of potential customers.

I am bringing today the 5 main reasons, or benefits, to start a business podcast today:

  1. Build credibility: Developing your own voice.
  2. Your dream 100 connections network.
  3. Capitalize on a growing channel
    • Podcast Listeners Have Grown 37.5% in the last 3 Years & 37% of Americans Listen to Podcasts Monthly.
    • 75% of the US population is familiar with the term “podcasting”
  4. New monetization opportunities 
    • 45% of monthly podcast listeners have a household income of over $75K
  5. Engage your audience
    • 80% of podcast listeners listen to an entire podcast episode
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