The Side Plan

How to tell your story to get lifetime customers

August 06, 2020 Fran Canete Episode 22
The Side Plan
How to tell your story to get lifetime customers
Show Notes

In my personal experience, if you are working to build a massive online following, there is a counterintuitive strategy to follow: create one true connection at a time.

Sharing your personal story online (especially on social media) is crucial for building a relationship with your audience that will last over the years.

In a world of vanity metrics, this strategy doesn't sound very sexy, but the key is to target the right audience, understand what they really want, and deliver the perfect solution based on your personal story.

This is not an "overnight success" strategy, but a proven way to learn about your market and tell your story better in a way that inspires others and creates positive change.


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