The Side Plan

Why does not your content catch the attention of your audience?

May 02, 2019 Fran Canete Episode 9
The Side Plan
Why does not your content catch the attention of your audience?
Show Notes

Ok, I’ve been there a lot of times.

You have created a new piece of content, you did your research, added lots of resources and actionable tips.

But when you hit publish, looks like nobody is interested in your content. Why? This is your topic and you are writing for your audience.

Let me tell you that behind that lays an uncomfortable truth. This is the fact that your audience is not interested in what you are talking about.

But let me be even more specific, because they actually don’t care about you, or me, they simply care about their problems.

And let’s be honest, that’s quite fair. They don’t owe you anything yet.

So in this episode, I am sharing with you the main reason why your audience is not paying attention to your content, and how you can fix this situation.

I’ll give you a clue using the words of my admired Joe Pulizzi:

“You are not the target of your content”

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Podcast show notes available here: francanete.com/podcast